Web Performance & SEO Engineer (ZISPL Job No 586)

· Be analytical, a problem solver and have good attention to detail

· Must be keen to progress, learn and adapt to new environments and challenging situations

· Not afraid to get involved in a project outside of traditional skill sets

· Keyword Research – Identify high-performing keywords to optimize content and improve organic search rankings.

· Website Performance Analysis – Track SEO metrics, bounce rates, and search rankings using tools like Google Analytics, Google PageSpeed Insights, and Google Search Console.

· On-Page Optimization – Optimize meta tags, HTML, and CSS to improve search engine visibility.

· SEO Strategy Development – Implement SEO best practices to drive organic traffic and increase conversion rates.

· Technical SEO Audits – Identify and resolve website performance issues through detailed audits.

· Algorithm Monitoring – Stay updated on search engine algorithms and industry trends to maintain competitive rankings.

· Cross-Team Collaboration – Work with content creators, social media teams, and developers to align strategies with business goals.

· Competitor Analysis – Research competitors’ SEO performance to identify new opportunities.

· SEO Reporting – Provide actionable insights through data analysis and performance reports.

Essential skills

· Analytical Skills – Proficiency in Google Analytics, Ahrefs, and Semrush.

· Technical SEO Knowledge – Solid understanding of HTML, CSS, and JavaScript.

· SEO Expertise – Experience with keyword research, on-page optimization, and content strategy.

· Problem-Solving & Communication – Strong ability to collaborate with cross-functional teams.

· Search Engine Knowledge – Familiarity with SEO best practices and algorithm updates.

· CMS Experience – Familiarity with platforms like WordPress, AEM, or Drupal.

· Link-Building & Content Performance Analysis – Experience in link-building strategies and social media content analysis.