Adobe Analytics Lead(NCS/Job/ 723)

Job Title: Adobe Analytics & AEP Specialist

Primary Skill: Adobe Analytics & Adobe Experience Platform (AEP)

Experience Required:

• 7-10 years of experience as a Developer / Software Engineer.
• 5+ years of experience in Marketing Technology.
• Hands-on expertise in Adobe Experience Platform (AEP), including Real-Time CDP (RTCDP), SQL, and REST APIs.

Must-Have Skills:

Adobe Experience Platform (AEP) & Architecture:

• Define AEP architecture and design changes based on Adobe best practices.
• Build AEP Data Models, Data Flows, and Jobs.
• Implement and enhance AEP-related changes as per technical design specifications.
• Strong understanding of AEP APIs and deployment processes.
• Expertise in Identity Graph, Query Service, Real-Time Customer Profile, Segmentation Service, and Data Science Workspace.

Adobe Analytics & Data Management:

• Experience with Adobe Analytics, Adobe Launch, or other tag management systems.
• Ability to configure data collection using Experience Platform Launch and map the collected data into XDM.
• Strong expertise in customer and digital marketing data, segmentation opportunities, and various measurement techniques.
• Solid understanding of web analytics, online marketing, and customer acquisition strategies.

Customer Journey & Personalization:

• Hands-on experience in building customer journeys using Customer Journey Optimizer (CJO).
• Understanding of Offer Decisioning within AEP.
• Experience in Adobe IO and App Builder is a plus.

Client & Business Strategy:

• Excellent client management skills with strong written and verbal communication.
• Ability to analyze client business needs and present end-to-end marketing solutions.
• Strong executive presence and ability to engage with stakeholders at all levels.
• Ability to suggest alternate solutions and approaches for complex technical and functional scenarios.

Preferred Skills:

• Experience with Adobe Experience Cloud Solutions.
• Strong understanding of web traffic management, website analytics, and digital communication strategies.