Team Lead – Referral Marketing(Kar Job 119)

About the Role:

We are hiring a Team Lead – Referral Marketing to spearhead referral-driven growth strategies. This role involves leading a team of Referral Marketing Associates to enhance community engagement, optimize referral incentives, and drive conversions through a structured and data-backed approach.

The ideal candidate is a strategic leader with expertise in growth marketing, referral programs, and team management.

Key Responsibilities:

✅ Team Leadership: Manage and mentor a team of 4-5 Referral Marketing Associates to achieve performance goals.
✅ Strategic Referral Growth: Develop and execute innovative strategies to boost learner referrals and enhance conversion rates.
✅ Community Engagement & Advocacy: Build strong relationships with users to drive word-of-mouth marketing.
✅ Performance Tracking & Optimization: Monitor referral performance, analyze data trends, and implement improvements.
✅ Cross-functional Collaboration: Work with marketing, sales, and learner success teams to amplify referral impact.
✅ Incentive & Rewards Management: Optimize referral incentives to ensure high participation, retention, and ROI.

Requirements:

🎓 3-5 years of experience in referral marketing, community management, or growth marketing.
👥 Prior experience managing a team and driving performance.
📊 Strong knowledge of customer engagement, incentive-based marketing, and data analytics.
🛠️ Hands-on experience with CRM tools, referral platforms, and marketing automation.
🗣️ Excellent communication, stakeholder management, and problem-solving skills.
🚀 Experience in EdTech or high-growth startups is a plus.

Why Join Us?

✨ Be part of a high-impact marketing team driving referral-led growth.
📈 Work in a fast-paced environment with opportunities to innovate and lead.
🏆 Competitive salary and career growth in a dynamic industry.