Lead Generation - Digital Marketing(BMC Job 389)

Responsibilities:

• Lead Generation:

  • Identify and generate qualified leads for recruitment and staffing services via online channels (LinkedIn, Google Ads, email campaigns, etc.)

  • Build and manage targeted prospect databases (CXOs, HR heads, talent acquisition managers)

  • Run drip campaigns and email sequences to nurture leads

  • Schedule discovery calls and demos for business development team

• Digital Campaign Management:

  • Plan and execute lead generation campaigns across social media (especially LinkedIn) and email platforms

  • Optimize paid campaigns (PPC, LinkedIn Ads) for high ROI

  • Monitor conversion metrics and refine campaigns accordingly

• Content & Engagement:

  • Coordinate with content writers to design lead magnets (eBooks, whitepapers, case studies)

  • Create engaging posts and messages to attract HR decision-makers

  • Run A/B tests to improve click-through and conversion rates

• Analytics & Reporting:

  • Track campaign KPIs – leads generated, CPL (cost per lead), conversion rate, email open & reply rates

  • Present weekly and monthly reports with insights and recommendations

Key Skills:

• B2B lead generation through LinkedIn, Google Ads, and email campaigns

• CRM tools (Zoho, HubSpot, or equivalent)

• LinkedIn Sales Navigator, Apollo, Lusha, or other lead tools

• Good understanding of the recruitment or staffing industry

• Excellent written communication and persuasive messaging skills

• Analytical mindset with focus on metrics and conversions