Key Responsibilities
Coordination
- Oversee daily coordination with external agencies to ensure smooth communication and alignment on project deliverables.
- Provide support to the Marketing Manager in managing daily tasks and responsibilities.
Campaign Management
- Assist the marketing manager to execute marketing campaigns across various channels, including digital, print, and social media.
- Monitor and analyze campaign performance, preparing detailed reports to evaluate success and identify areas for improvement.
Content Management
- Contribute to the creation and distribution of marketing materials such as brochures, email newsletters, and social media posts.
- Collaborate with content creators, graphic designers, and external agencies to deliver high-quality, engaging content.
Photography
- Capture high-quality product and event photographs to be used in marketing materials and promotional activities.
Graphic Design
- Design visually appealing graphics for websites, brochures, and other branding and promotional materials based on specific requirements.
Video Editing
- Edit and produce videos for marketing campaigns, social media content, and presentations, ensuring consistency with brand identity.
Content Creation
- Assist in developing compelling content for branding initiatives, marketing materials, and websites to enhance audience engagement.
Email Marketing Campaigns
- Support the design and execution of email marketing campaigns in collaboration with external agencies.
- Maintain email lists, segment contacts, and track campaign performance to optimize results.
Event Promotion
- Assist the Marketing Manager in planning and preparing for exhibitions, webinars, and company events, ensuring successful execution.
Brand Management
- Maintain consistency in brand messaging across all digital content and creative assets.
Customer Engagement & Feedback Collection
- Collect and analyze customer feedback from digital channels to generate actionable marketing insights.
- Work with the sales team to develop customer-focused content that aligns with business objectives.
Graphic Asset Management
- Organize and manage a digital library of marketing assets, including images, videos, and templates.
- Ensure all creative content is archived systematically and readily accessible for future use.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 3-5 years of experience in digital marketing, graphic design, or related roles.
- Proficiency in design tools such as Adobe Photoshop, Illustrator, Canva, and basic video editing software.
- Strong photography skills, with experience in product and event photography.
- Understanding of SEO best practices and experience with analytics tools (e.g., Google Analytics).
- Excellent communication and organizational abilities.
- Strong multitasking skills with the ability to prioritize and meet deadlines in a fast-paced environment.
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