Sr. Marketing Executive (Ste Job/ 70)

Job Title: Sr.Marketing Executive
Location: Chennai
Industry: PUMP Industry
Experience Required: 2-7 years
Salary Range: -6 LPA
Employment Type: Full-time

 

About Company:

Our client is a leading manufacturer in the pump industry, known for innovative and energy-efficient fluid management solutions.

Job Description:

- Conduct regular market visits to electrical retail shops to understand market trends, brand visibility, and retailer expectations.

- Execute marketing activities such as POP placement, shop branding, wall paintings, danglers, and visual merchandising.

- Strengthen brand presence at retail counters and ensure effective display of marketing materials.

- Develop and implement retail marketing strategies to improve product visibility and market penetration.

- Gather competitor insights including schemes, promotions, and branding activities.

- Support execution of retail events, electrician meets, and product awareness programs.

- Coordinate with retailers and influencers for brand promotion.

- Collect feedback on product performance, customer preferences, and competitor offerings.

- Maintain MIS reports on market coverage, branding activities, and retail mapping.

- Ensure timely execution of marketing initiatives within budget.

- Travel extensively within the assigned territory.

OEM Sales Responsibilities:

- Develop and manage relationships with OEM clients to drive business growth.

- Identify and onboard new OEM partners within the electrical / housing wires segment.

- Coordinate with internal teams to customize solutions as per OEM requirements.

- Track OEM sales pipeline, conversions, and ensure achievement of assigned targets.

- Provide market insights and customer requirements to enhance product positioning in OEM segment.

Key Requirements:

- 2–7 years of experience in marketing, trade marketing, branding, or retail market development.

- Any Degree / Diploma

- Experience in OEM sales is mandatory.

- Strong knowledge of Chennai market.

- Willingness to travel extensively.

- Strong exposure to retail sales and dealer/distributor network.

- Good understanding of electrical retail market and counter dynamics.

- Strong communication and coordination skills.

- Self-driven with strong field execution capability.