Marketing Executive -MKT 111 (Ste Job/ 71)
For Pump And Fluid Management
3 - 5 Years
Full Time
Up to 30 Days
Up to 5.5 LPA
1 Position(s)
Coimbatore
Posted By : Stellar Talent HR Consultancy LLP
Posted 10 Days Ago
Job Skills
Job Description
Job Title: Marketing Executive -Tools
Location: coimbatore
Industry: pump
Experience Required: 3 -5 yrs
Salary Range: - 5.5 LPA
Employment Type: Full-time
JOB DESCRIPTION:
- Marketing Tool Administration
- Develop, deliver, update, and manage CRI’s complete suite of promotional and educational marketing tools.
- Ensure all tools accurately reflect the latest product specifications, certifications, model changes, and branding standards.
- Publish updates for new product launches, product extensions, revisions, and technical corrections.
- Field Support s User Enablement
- Provide support to branches, dealers, and sales teams on usage of all marketing tools (catalogs, manuals, videos, guides).
- Conduct structured training sessions on new tools, updates, features, and best-usage practices.
- Track and monitor tool usage and adoption; identify areas needing additional training or support.
- Content s Data Management
- Maintain accurate product data across all tools—specifications, performance curves, diagrams, images, certifications, packaging details, animations, etc.
- Coordinate with Product Managers/NPD for validation of all technical content including:
- Catalogs
- Manuals
- Promotional Videos
- Educational / Training Videos
- Testimonials
- Selection Guides C Value-Selling Tools
- Upload, organize, and maintain content across digital platforms, portals, CRM modules, and internal tools.
- Creative Development Coordination
- Convert product features, benefits, and applications into engaging, creative, and user-friendly content.
- Coordinate with creative agencies to develop high-quality videos, manuals, catalogs, product guides, testimonials, and digital tools.
- Validate output quality, accuracy, user experience, and initiate continuous improvement actions.
- Sales s Marketing Integration
- Ensure all tools are prepared and updated for seasonal campaigns, product launches, exhibitions, dealer programs, and events.
- Ensure correct messaging, product positioning, value proposition, and content alignment with sales strategy.
- Collaborate with branches, Product Managers, NPD teams, and channel partners to align tools with real market needs.
- Quality, Compliance s Process Improvement
- Ensure 100% accuracy and zero-error data across all tools and content.
- Conduct periodic audits to remove outdated information and trigger updates.
- Recommend improvements to enhance usability, user adoption, and marketing impact.
DESIRED CANDIDATE PROFILE:
Technical Skills:
-
- Strong understanding of CRI’s product range, pump applications, and relevant technical parameters.
- Experience in catalog creation, manual documentation, video production coordination, and creative content development.
- Ability to manage digital platforms, CRM modules, selector tools, and content repositories.
- Proficiency in Excel, data management, dashboards, and basic analytics.
Soft Skills:
-
- Strong communication and cross-functional coordination skills.
- Creative thinking with the ability to simplify technical content for end-users.
- Problem-solving ability with user-centric and process-driven approach.
- High attention to detail and strong commitment to accuracy and compliance.
REPORTING TO: Technical Support Manager
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