Lead Data Analyst – Marketing & Content Analytics (RARR Job 6305)

We are seeking an experienced Lead Data Analyst with strong expertise in Exploratory Data Analysis (EDA), marketing analytics, and content performance insights. The ideal candidate will drive data-driven decision-making by uncovering trends, identifying process gaps, generating actionable insights, and implementing robust data quality frameworks.

Key Responsibilities

• Data Analysis & Insights Generation
• Perform in-depth Exploratory Data Analysis (EDA) to identify trends, patterns, and anomalies in marketing and content data
• Translate complex datasets into business insights and actionable recommendations
• Analyze campaign performance, customer journeys, and engagement metrics
• Create dashboards and reports to track key performance indicators (KPIs)

• Process Understanding & Gap Identification
• Develop a strong understanding of end-to-end marketing and content workflows
• Identify inefficiencies, bottlenecks, and opportunities for optimization
• Collaborate with cross-functional teams to improve data capture and process effectiveness

• Data Quality & Governance
• Define and implement data quality checks, validation rules, and monitoring frameworks
• Ensure accuracy, completeness, and consistency of marketing data
• Drive best practices in data governance and documentation

• Content Analytics
• Analyze performance of content assets (digital, social, campaigns, SEO, etc.)
• Provide insights into content effectiveness, audience engagement, and conversion drivers
• Support content strategy with data-backed recommendations

• Advanced Analytics & Continuous Improvement
• Apply statistical techniques and analytical methods to uncover deeper insights
• Propose enhancements to analytics frameworks and reporting methodologies
• Drive a culture of data-driven decision making

Core Skills

• Strong experience in Exploratory Data Analysis (EDA)
• Expertise in SQL, Python/R, Excel
• Hands-on experience with data visualization tools (Power BI, Tableau, etc.)
• Strong analytical thinking and problem-solving skills

Domain Knowledge

• 6–8 years of experience in Marketing Analytics
• Good understanding of Data Quality & Process Excellence, Experience defining data validation frameworks and quality checks & Strong understanding