Google Analytics Lead (RARR Job 6167)

Job Summary:
We are looking for a seasoned Google Analytics professional with strong expertise in Google Analytics (GA4) to drive advanced analytics, tracking strategy, and data-driven insights. The role involves implementing scalable tracking solutions, analyzing user behavior, and enabling business teams with actionable insights.

🔹 Key Responsibilities:

• Lead implementation and optimization of Google Analytics (GA4)
• Define and execute tracking strategy, tagging architecture, and event models
• Implement tracking using Google Tag Manager (GTM)
• Configure events, conversions, audiences, and custom dimensions in GA4
• Analyze user behavior, funnels, and customer journeys
• Build and maintain dashboards and reports for stakeholders
• Integrate GA4 with marketing platforms (Google Ads, CRM, CDP tools)
• Ensure data accuracy, governance, and compliance
• Provide actionable insights to improve conversion rates and user engagement
• Mentor junior analysts and collaborate with cross-functional teams

🔹 Mandatory Skills:

• Analytics & Tracking:
  • Strong hands-on experience with Google Analytics (GA4)
  • Expertise in event-based tracking model
  • Advanced knowledge of funnels, attribution, and audience building
• Tag Management:
  • Strong experience with Google Tag Manager (GTM)
  • Tag implementation (pixels, triggers, variables)
  • Debugging using browser tools
• Data & Reporting:
  • Strong analytical skills and data interpretation
  • Experience with dashboards (Looker Studio / Power BI / Tableau)
  • Knowledge of SQL for data analysis

🔹 Good to Have Skills:

• Experience with BigQuery (GA4 export)
• Knowledge of JavaScript for tracking customization
• Experience with CDPs (e.g., Adobe RTCDP, Segment)
• Understanding of SEO/SEM and digital marketing metrics
• A/B testing and experimentation tools