Digital Operations & Merchandising Manager (RARR Job 6451)

We're looking for a highly driven Digital Commerce Operations & Merchandising Manager to own the execution, optimization, and operational excellence of e.l.f.'s Shopify storefront and digital content ecosystem. This role sits at the intersection of merchandising, content operations, digital commerce, creative, product, marketing, and engineering, ensuring products and digital experiences launch accurately, on time, and at the highest quality. The successful candidate will own day-to-day Shopify merchandising, Builder.io content operations, launch readiness, and cross-functional coordination while leading a team responsible for delivering best-in-class ecommerce experiences. They will establish scalable processes, improve operational efficiency, and continuously optimize the customer journey across the storefront.

Shopify Merchandising & Storefront Operations

• Manage, mentor and oversee day to day functioning of team of Shopify merchandisers
• Own day-to-day merchandising operations within Shopify.
• Manage product setup, taxonomy, collections, navigation, tagging, merchandising hierarchy, and assortment updates.
• Maintain parent-child product structures, variants, bundles, and merchandising logic.
• Optimize product listing pages (PLPs) and product detail pages (PDPs) for discoverability, conversion, SEO, and customer experience.
• Maintain merchandising standards including:
  • Product naming conventions
  • Metadata & SEO
  • Product content structure
  • Image and video consistency
  • Collection strategy
• Support product launches, seasonal campaigns, promotions, and assortment changes.
• Monitor storefront quality and proactively resolve merchandising or operational issues.

Digital Content Operations & CMS Management

• Own the end-to-end digital content workflow from intake through publishing.
• Build and update digital experiences in Builder.io using existing components and content models.
• Publish campaign landing pages, homepage updates, promotional content, and editorial experiences.
• Manage staging and publishing schedules aligned with merchandising and campaign calendars.
• Ensure content is visually consistent, accurate, and aligned with brand standards.
• Maintain Builder.io governance, page structure consistency, and content model integrity.
• Partner with engineering and product teams to continuously improve CMS capabilities.

Content Workflow, Governance & Quality Assurance

• Own launch readiness across merchandising and content workstreams.
• Establish scalable processes for:
  • Content intake
  • Asset planning
  • Review and approvals
  • Publishing workflows
  • Launch checklists
• Perform quality assurance for all launches including:
  • Links
  • Navigation
  • Images
  • Layout
  • Responsive behavior
  • Content formatting
  • Metadata & SEO
• Identify operational bottlenecks and continuously improve workflow efficiency.
• Escalate platform issues appropriately while maintaining high launch quality standards.

Cross-Functional Leadership

• Act as the operational hub across:
  • Digital Commerce
  • Marketing
  • Creative
  • Product
  • Engineering
  • UX/UI
  • Merchandising
• Translate campaign and merchandising requirements into executable storefront experiences.
• Coordinate assets, approvals, dependencies, and timelines across teams.
• Partner with developers to ensure merchandising and CMS requirements are technically scalable.
• Champion consistency across customer experience, storefront operations, and digital content.

Team Leadership & Operational Excellence

• Lead and mentor merchandising and content operations team members.
• Create scalable documentation, workflows, governance, and operational standards.
• Review work for quality, consistency, and accuracy.
• Prioritize workloads and ensure launches execute smoothly.
• Foster accountability, collaboration, and continuous improvement.
• Help define the long-term operating model for ecommerce merchandising and content operations.