Adobe launch and analytics (RARR Job 6160)

• Guide and shape the Digital analytics program comprising building & running Web & Mobile analytics, Mobile attribution, Customer journey analytics, Core measurement and reporting capability using best in class technologies, processes and frameworks
• Create requirements for digital analytics, plan tag management approach and full release cycle
• Act as key team member for Digital analytics initiatives and lead requirement gather workshops

• Hands on experience in Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer is required with focus on following
• Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations
• Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey’s and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
• Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey’s
• Will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform
• Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
• Clearly communicating priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team
• Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
• Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required.

Ideal Candidate

• Experience handling and managing Digital Analytics tools like Adobe analytics, Google analytics, AppsFlyer (or similar Mobile attribution tool), etc and Tag management tools like Adobe Launch.
• Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
• Experience in auditing and command on Tag Monitoring tools – ObservePoint, Analytics Health Dashboard.
• Experience is Data Compliances like GDPR, PDPA, and Consent Management Tool.
• Bachelors / Master’s degree holder. Overall experience of 7+ (depends of job band it can vary) years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
• Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
• Experience in technologies like R, Python, SQL is an added advantage
• Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment
• Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans
• Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets

• Understanding of Digital marketing ecosystem like Display, Search, Social
• Prior experience setting up Digital Analytics practice is preferred but not mandatory
• Experience in surfacing insights from web analytics data (Adobe Analytics and Customer Journey Analytics) & set up work spaces & dashboards, key team member for Digital analytics initiatives and lead requirement gather workshops.