Adobe CDP Developer (RARR Job 6163)
Job Skills
Job Description
Key Responsibilities:
Design and implement XDM schemas and datasets for customer data modeling
Build and manage data ingestion pipelines (batch & streaming) into AEP
Configure identity resolution and merge policies for unified customer profiles
Develop and manage audience segmentation strategies
Integrate AEP with external systems (CRM, Analytics, Ad platforms, Campaign tools)
Enable real-time data activation across multiple channels
Implement data governance, consent management, and privacy policies
Troubleshoot data quality, ingestion, and segmentation issues
Collaborate with marketing, analytics, and business teams for use-case delivery
Mandatory Skills:
Adobe Stack:
Hands-on experience with Adobe Experience Platform
Strong knowledge of Adobe Real-Time Customer Data Platform
Experience with Adobe Web SDK / Edge Network
Data & Integration:
XDM Schema design & data modeling
Data ingestion (Batch + Streaming APIs)
Identity graph & profile stitching
Strong knowledge of REST APIs, JSON
Segmentation & Activation:
Audience creation & management
Destination configuration (CRM, Ad platforms, Email tools)
Real-time personalization use cases
