Marketing Lead / Social Media Manager (Kar Job 228)

Marketing Lead – Social Media Manager

Are you a creative strategist who can build brands, tell compelling stories, and drive measurable audience growth? We are looking for a Marketing Lead – Social Media Manager to own the complete social media and content strategy while creating impactful campaigns across digital platforms.

This role is ideal for professionals who combine strategic thinking with hands-on execution and enjoy building marketing functions from the ground up.

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Summary Table

Particulars	Details
Role	Marketing Lead – Social Media Manager
Location	Bangalore
Work Mode	Work From Office
Experience	5–6 Years
CTC	Up to ₹11 LPA
Employment Type	Full-Time
Reporting To	Founder
Team Structure	Individual Contributor (Initial Phase)
Notice Period	Immediate Joiners Preferred

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About the Role

We are looking for a highly creative and strategic marketing professional to lead end-to-end social media, brand storytelling, and content strategy. The ideal candidate should be capable of independently planning, creating, executing, and optimizing digital campaigns while building a strong and consistent brand presence across multiple platforms.

This role demands someone who thinks beyond content creation and focuses on audience growth, engagement, and business impact.

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Role Overview: Brand Strategy & Social Media Leadership

As the Marketing Lead – Social Media Manager, you will own the complete content ecosystem—from ideation and campaign planning to execution, analytics, and optimization. You will collaborate directly with leadership to shape the brand narrative and create high-performing digital campaigns that drive awareness, engagement, and growth.

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Key Responsibilities (KRAs)

Social Media Strategy

• Develop and execute end-to-end social media strategies across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.

• Build platform-specific content strategies aligned with business objectives.

• Drive audience growth through innovative content and community engagement.

Content Planning & Campaign Execution

• Conceptualize, plan, and execute integrated marketing campaigns.

• Develop campaign briefs, content calendars, copy, and creative direction.

• Ensure timely execution from ideation to post-campaign analysis.

Brand Storytelling

• Create compelling brand narratives that resonate with target audiences.

• Translate complex ideas into engaging visual and written content.

• Strengthen brand positioning through consistent storytelling.

Video Production & Creative Direction

• Plan, coordinate, and execute video shoots when required.

• Edit videos using industry-standard tools.

• Oversee post-production, motion graphics, and creative enhancements.

• Create engaging short-form and long-form video content.

Performance Marketing & Analytics

• Monitor campaign performance using key marketing metrics.

• Analyze engagement, reach, conversions, and audience behavior.

• Continuously optimize campaigns based on performance insights.

Leadership & Ownership

• Independently manage the complete marketing workflow.

• Collaborate directly with senior leadership on strategy and execution.

• Build scalable content processes and marketing frameworks.

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Eligibility Criteria

Educational Qualification

• Bachelor's Degree in Marketing, Communications, Media, Business, or related discipline.

• MBA (Marketing) is an added advantage.

Experience

• 5–6 years of experience in Social Media Marketing, Digital Marketing, Brand Marketing, or Content Strategy.

• Experience in EdTech, AdTech, Marketing Agencies, or high-growth startups is preferred.

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Mandatory Skills

• Expertise in social media strategy and content marketing.

• Strong storytelling and creative thinking abilities.

• Hands-on experience in campaign planning and execution.

• Video production, editing, and post-production expertise.

• Knowledge of Adobe Premiere Pro, Final Cut Pro, Canva, Adobe Creative Suite, or similar tools.

• Excellent copywriting and communication skills.

• Strong understanding of platform algorithms and audience engagement.

• Ability to analyze campaign performance and optimize strategies.

• High ownership with an entrepreneurial mindset.

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Preferred Skills

• Experience running Meta Ads, Google Ads, or YouTube Ads.

• Experience working directly with founders or leadership teams.

• Background in EdTech or Marketing Agencies.

• Knowledge of branding, motion graphics, and performance marketing.

• Experience scaling organic communities and creator-led content.

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Ideal Candidate Profile

We are looking for professionals who are:

• Strategic thinkers with strong execution capabilities.

• Creative storytellers who understand audience psychology.

• Data-driven marketers who make decisions using performance insights.

• Comfortable working independently with minimal supervision.

• Highly adaptable in fast-paced startup environments.

• Passionate about building brands from the ground up.

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Preferred Industry Background

• EdTech

• AdTech

• Digital Marketing Agencies

• Branding Agencies

• High-growth Startups

• Content & Media Companies

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Work Location

Bangalore

• Work From Office

• Full-Time Opportunity

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Selection Process

• Resume Screening

• Portfolio Review

• Technical / Functional Interview

• Marketing Strategy Discussion

• Leadership Round

• Final HR Discussion

• Offer Rollout

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Why Join Us?

• Opportunity to build and own a high-impact marketing function.

• Direct collaboration with leadership and strategic decision-making.

• Creative freedom to shape brand identity and digital presence.

• High ownership with opportunities for rapid career growth.

• Exposure to end-to-end marketing strategy, content, branding, and audience growth.

• Dynamic startup environment with significant learning and innovation opportunities.