Growth Marketing Manager (Kar Job 229)

Growth Marketing Manager

Are you a data-driven marketer with a passion for scaling products, driving customer acquisition, and building high-performing growth engines? We are looking for a Growth Marketing Manager to lead growth initiatives across the entire customer lifecycle—from awareness and acquisition to activation, retention, and revenue growth.

This role is ideal for professionals who combine analytical thinking with creative experimentation and thrive in fast-paced startup environments.

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Summary Table

Particulars	Details
Role	Growth Marketing Manager
Location	Bangalore
Work Mode	Work From Office
Experience	4–7 Years
Employment Type	Full-Time
CTC	Best in Industry
Department	Marketing
Notice Period	Immediate Joiners Preferred

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About the Role

As a Growth Marketing Manager, you will be responsible for driving customer acquisition, engagement, and retention through data-backed marketing strategies. You will collaborate with cross-functional teams to develop scalable growth initiatives, optimize marketing funnels, and improve conversion metrics across digital channels.

The ideal candidate should possess strong analytical skills, performance marketing expertise, and a deep understanding of customer behavior.

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Key Responsibilities (KRAs)

Growth Strategy & Execution

• Develop and execute growth marketing strategies aligned with business objectives.

• Own the customer acquisition, activation, retention, and referral funnel.

• Identify scalable growth opportunities through experimentation and market insights.

Performance Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other paid channels.

• Monitor campaign performance and maximize ROI through continuous optimization.

• Manage marketing budgets efficiently to improve CAC and ROAS.

Marketing Analytics

• Track key growth metrics including CAC, LTV, Conversion Rate, Retention Rate, ROAS, and Customer Engagement.

• Build dashboards and generate actionable reports for leadership.

• Analyze user behavior and optimize marketing strategies using data insights.

Funnel Optimization

• Improve conversion rates across landing pages, email campaigns, and digital touchpoints.

• Conduct A/B testing for creatives, messaging, landing pages, and marketing campaigns.

• Optimize customer journeys to increase lead-to-customer conversions.

Content & Lifecycle Marketing

• Collaborate with content, product, and design teams to create high-performing campaigns.

• Develop customer engagement initiatives through email marketing, automation, and CRM.

• Improve user retention using lifecycle marketing strategies.

Cross-functional Collaboration

• Work closely with Product, Sales, Operations, and Creative teams.

• Support product launches and GTM initiatives.

• Align marketing initiatives with overall business growth goals.

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Eligibility Criteria

Educational Qualification

• Bachelor's Degree in Marketing, Business, Communications, or related discipline.

• MBA (Marketing) preferred.

Experience

• 4–7 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or Product Marketing.

• Experience in startups, EdTech, SaaS, Consumer Internet, or high-growth companies is preferred.

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Mandatory Skills

• Growth Marketing Strategy

• Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)

• Marketing Analytics & Reporting

• Google Analytics (GA4)

• CRM & Marketing Automation

• A/B Testing & Conversion Rate Optimization

• SEO & SEM fundamentals

• Customer Lifecycle Marketing

• Funnel Analysis & Optimization

• Strong analytical and problem-solving skills

• Excellent communication and stakeholder management

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Preferred Skills

• Experience with HubSpot, Salesforce, WebEngage, Clevertap, or similar CRM tools.

• Knowledge of SQL or data visualization tools (Power BI, Tableau, Looker).

• Experience in product-led growth strategies.

• Exposure to AI-powered marketing tools and automation platforms.

• Experience managing high-budget digital campaigns.

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Ideal Candidate Profile

We are looking for professionals who are:

• Data-driven decision makers.

• Passionate about experimentation and continuous optimization.

• Strong analytical thinkers with a growth mindset.

• Comfortable working in fast-paced startup environments.

• Highly collaborative with excellent execution skills.

• Customer-focused and results-oriented.

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Preferred Industry Background

• EdTech

• SaaS

• Consumer Internet

• FinTech

• D2C

• High-Growth Startups

• Digital Marketing Agencies

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Work Location

Bangalore

• Work From Office

• Full-Time Opportunity

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Why Join Us?

• Opportunity to build and scale growth initiatives with high business impact.

• Work on end-to-end growth marketing across acquisition, engagement, and retention.

• Exposure to cutting-edge marketing tools and experimentation frameworks.

• High ownership and fast career progression.

• Collaborative, innovation-driven work environment with strong learning opportunities.