Assistant Brand Manager - Performance Marketing(SRC Job 479)

Overview :
We are looking for an Assistant Brand Manager to help develop and implement effective brand-building strategies. You ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.
In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you re also an excellent communicator and team player, we d like to meet you. Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.

Responsibilities :

• Plan and execute new customer acquisition strategy across online media channels (YouTube, Meta platforms, etc.) for the brand
• Lead the top of the funnel campaign management and execution in line with the brand goals
• Lead the D2C (for brand website) business planning and implementation of performance marketing campaigns (including SEO), marketing operations and creative strategy in line with top line and bottom line goals
• Work with inhouse content team and agencies for the development of advertising material across multiple platforms in line with brand objectives and guidelines for brand marketing and performance marketing campaigns
• Supporting digital front visibility of the products and brand for improved performances for sponsored and organic searches e.g. Amazon, Google searches etc.
• Work closely with the inhouse content team to coordinate content deliverables
• Assistance in planning, execution and tracking of new product launches
• Manage the dashboards for marketing and business KPIs for the website
• Analyse and derive insights for continuous performance optimization across KPIs
• Will have one person reportee for campaign management
• Explore paid content collaborations across OTT and other channels

Skills :

• 3-4 year Proven experience as an Performance marketing especially in meta campaigning at a D2C Brand
• Hands on experience in campaign management (Meta and other) would be a must
• Ability to analyse data, form hypothesis and optimise performance
• Familiarity with latest marketing trends and best practices
• Organisational skills, experience meeting tight deadlines
• Excellent communication and teamwork skills
• Results-driven attitude
• Experience in Strategising D2C Business revenue pricing, and distribution.
• Graduate in Marketing, Communication, Business or Engineering; Master s/MBA would be a plus; Education from Tier 1-2 colleges would be a plus

Reporting to - VP Brand Marketing