Marketing Executive -MKT 304 -Madurai (Ste Job/ 88)

JOB DESCRIPTION:

• Conduct regular market visits to retail electrical shops to understand market needs, brand visibility, and retailer expectations.
• Implement marketing activities for Housing Wires including POP placement, branding initiatives, shop boards, wall paintings, danglers, and counter-level visual merchandising.
• Strengthen CRI brand visibility at electrical counters and ensure proper display of marketing collaterals.
• Develop retail-level marketing plans to improve market presence and acceptance.
• Gather competitor information—branding activities, schemes, retail promotions, and counter presence.
• Support branch teams in executing retail events, electrician meets, product awareness programs, influencer outreach, etc.
• Coordinate with retailers and influencers for brand promotion, NOT for sales closure.

Collect feedback from retailers on product movement, acceptance, customer preference, and competitor offerings.

1. 1. Maintain MIS on branding execution, market mapping, and retail coverage.
   2. Provide insights to marketing C product teams to strengthen product positioning and communication.
   3. Ensure adherence to marketing budgets, documentation, and timely execution of market activities.
   4. Travel extensively within the assigned territory and maintain strong market connect.