Marketing Executive -Coimbatore (Ste Job/ 108)

Job Title: Marketing Executive
Location: coimbatore
Industry: pump
Experience Required:2
Salary Range: - 6 LPA
Employment Type: Full-time

JOB DESCRIPTION:
 Conduct regular market visits to retail electrical shops to understand market needs,
brand visibility, and retailer expectations.
 Implement marketing activities for Housing Wires including POP placement,
branding initiatives, shop boards, wall paintings, danglers, and counter-level visual
merchandising.
 Strengthen CRI brand visibility at electrical counters and ensure proper display of
marketing collaterals.
 Develop retail-level marketing plans to improve market presence and acceptance.
 Gather competitor information—branding activities, schemes, retail promotions, and
counter presence.
 Support branch teams in executing retail events, electrician meets, product
awareness programs, influencer outreach, etc.
 Coordinate with retailers and influencers for brand promotion, NOT for sales
closure.
Collect feedback from retailers on product movement, acceptance, customer
preference, and competitor offerings.
1. Maintain MIS on branding execution, market mapping, and retail coverage.
2. Provide insights to marketing C product teams to strengthen product positioning
and communication.
3. Ensure adherence to marketing budgets, documentation, and timely execution of
market activities.
4. Travel extensively within the assigned territory and maintain strong market
connect.

DESIRED CANDIDATE PROFILE:
 Retailing sales exposure is MUST — the candidate should be well-versed with the
local market, electrical shops, dealer counters, and influencer ecosystem.
 Strong understanding of retail dynamics, counter behavior, and shop-level
marketing.
 Good communication, coordination, and field-execution capability.
 Energetic, self-driven, and proactive in carrying out field marketing activities.
 Ability to understand ground-level challenges and develop effective retail marketing
strategies.
 Creativity in executing marketing activities that improve brand visibility.
PREFERRED INDUSTRY BACKGROUND:
• Wires s Cables
• Lights / Electrical Goods
• Switches s Switchgear
• Paints
• Pipes s Sanitary Items (if strong marketing knowledge)
• Pump Industry
• Any engineering or retail-driven industry where retail marketing exposure is strong
REPORTING TO: Area Manager – Marketing / Region Manager – Marketing