MarTech – Market Technology Solutions Architect (Adobe Experience Platform) (RARR Job 5878)

Key Responsibilities

• Work closely with business stakeholders to understand requirements, challenges, and marketing objectives.

• Act as a liaison between business teams, marketing, data, and technical stakeholders to ensure alignment and effective communication.

• Analyze business needs and translate them into end-to-end Adobe Experience Platform (AEP) solution architectures.

• Define detailed business use cases demonstrating how AEP capabilities can improve customer experience and business outcomes.

Adobe Experience Platform Architecture & Implementation

• Architect and implement marketing solutions using Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Adobe Journey Optimizer (AJO), and Adobe Journey Analytics (AJA).

• Provide guidance on AEP capabilities including data ingestion, segmentation, personalization, activation, and real-time customer profiles.

• Design and implement event-driven journeys, time-based campaigns, and real-time personalization use cases using Adobe Journey Optimizer.

• Utilize XDM schemas, datasets, segments, and Real-Time Customer Profile (RTCP) to define journey triggers and conditions.

Migration & Integration

• Lead migration of existing marketing and campaign platforms to Adobe Experience Platform, ensuring seamless transition and minimal business disruption.

• Design and implement ETL pipelines and integrations for batch and streaming data ingestion.

• Work with REST APIs, Event Forwarding, and outbound integrations to enable real-time data flow and activation.

• Integrate AEP with various marketing cloud and campaign platforms to create a unified MarTech ecosystem.

Campaigns, Personalization & Optimization

• Design, test, and manage email templates, push notifications, and in-app messaging within Adobe Journey Optimizer.

• Implement offer decisioning and personalized content using Adobe Offer Library.

• Conduct unit testing, UAT, and A/B testing to ensure optimal journey performance.

• Monitor journey KPIs such as engagement and conversion, troubleshoot issues, and optimize continuously.

Data, Governance & Best Practices

• Ensure best practices around data privacy, consent management, and compliance (GDPR, CCPA, etc.).

• Maintain strong governance across data models, schemas, and activation strategies.

• Support decision-making on tools, features, implementation approaches, and data source interactions.

Leadership & Delivery

• Lead and mentor technical teams across implementation projects.

• Estimate project efforts, define delivery plans, and recommend appropriate team structures.

• Work effectively in an Agile/Scrum environment to ensure timely delivery.

Required Qualifications

Education

• Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing Technology, or related field.

Experience

• 8+ years of experience architecting and implementing Marketing Automation / MarTech solutions.

• Strong hands-on experience with Adobe Experience Platform (AEP), RTCDP, Adobe Journey Optimizer (AJO), and Adobe Journey Analytics (AJA).

• Experience with Adobe Analytics, Adobe Campaign (Classic), Adobe Target, and Adobe Launch is a strong plus.

• Must have led 2–3 large-scale Adobe implementations as a Technical / Solution Architect.

• Experience with real-time personalization and transactional use cases across multiple customer touchpoints.

Technical Skills

• Deep understanding of AEP components: XDM modeling, Schemas, Segment Builder, RTCP, Datasets, and Data Ingestion.

• Strong knowledge of batch and streaming data sources, identity stitching, and audience activation.

• Proficiency in JavaScript, JSON, RESTful APIs, and GraphQL.

• Solid understanding of databases, data models, and data management best practices.

• Experience with ETL processes and data integrations.

• Familiarity with Customer Journey Analytics (CJA) and Adobe Offer Decisioning is a plus.

• Experience with Tag Management tools such as Adobe Launch or Tealium is a plus.

Certifications

• Relevant Adobe certifications across AEP, Analytics, Campaign, or Journey Optimizer are highly desirable.

Soft Skills

• Strong analytical and problem-solving abilities.

• Excellent communication and stakeholder management skills.

• Ability to work collaboratively across cross-functional teams.

• Attention to detail with the ability to manage multiple priorities.

• Leadership mindset with mentoring and team guidance experience.