Adobe Launch/Analytics (RARR Job 5959)

·  Guide and shape the Digital Analytics program covering Web & Mobile Analytics, Mobile Attribution, Customer Journey Analytics, and core measurement & reporting capabilities.

·  Define digital analytics requirements and plan the tag management approach across full release cycles.

·  Lead requirement gathering workshops and act as a key member for Digital Analytics initiatives.

·  Establish scalable processes, frameworks, and governance models for analytics implementation.

·  Hands-on experience with tools such as Adobe Analytics, Google Analytics, and AppsFlyer (or similar Mobile Attribution tools).

·  Drive deeper understanding of customer journeys, CTAs, event tracking, marketing channel rules, and system integrations.

·  Manage measurement, reporting, analysis, and optimization of online journeys and marketing campaigns.

·  Build and support performance reporting dashboards (experience with Tableau is an advantage).

·  Surface insights from Web Analytics and Customer Journey Analytics; set up workspaces and dashboards.

·  Own business requirements, functional design, configuration, testing, training, and implementation of Digital Analytics and Mobile Attribution tools using Tag Management platforms (e.g., Adobe Launch).

·  Prepare BRDs and user stories; obtain sign-offs from country stakeholders.

·  Conduct walkthroughs of user stories with implementation teams and align on delivery timelines.

·  Ensure quality of deliverables with appropriate endorsements and approvals.

·  Clearly communicate priorities, objectives, acceptance criteria, and goals to Agile delivery teams.

·  Validate deployments using defined success metrics to ensure operational and business alignment.

·  Drive ongoing maintenance, optimization, and issue resolution post-deployment.