Salesforce Marketing Cloud Developer (NCS/Job/ 2606)

Job Description: Salesforce Marketing Cloud Developer

Experience Required: 5–8 Years
Employment Type: Full-time

Role Overview

We are looking for an experienced Salesforce Marketing Cloud Developer to design, build, and optimize marketing automation solutions across Salesforce Marketing Cloud (SFMC). The ideal candidate has hands-on experience with Email Studio, Journey Builder, Automation Studio, AMPscript, SQL queries, Cloud Pages, APIs, and cross-cloud integrations. This role requires both technical expertise and strong understanding of marketing automation, segmentation, and personalization best practices.

Key Responsibilities

1. Development & Customization in Salesforce Marketing Cloud

• Design and develop personalized, dynamic email templates using HTML, CSS, AMPscript, and SSJS.
• Build and optimize automation workflows using Journey Builder and Automation Studio.
• Create, manage, and optimize segments using SQL Queries in Contact Builder.

2. Journey & Campaign Implementation

• Implement multi-step, multi-channel customer journeys (Email, SMS, Mobile Push, In-App, etc.).
• Configure triggered sends, automations, and real-time customer interactions.
• Work closely with marketing teams to interpret campaign requirements and translate them into technical implementations.

3. Integration & Data Management

• Implement Marketing Cloud Connect to integrate Salesforce CRM with SFMC.
• Work with REST/SOAP APIs, Webhooks, and data extensions for custom integrations.
• Design data models, schemas, and synchronization processes between Salesforce and external systems.

4. Quality Assurance & Performance Optimization

• Conduct campaign testing, rendering checks, deliverability troubleshooting, and QA before launch.
• Optimize email performance (CTRs, deliverability, personalization logic, audience segmentation).
• Implement marketing best practices and compliance (CAN-SPAM, GDPR, data privacy guidelines).

5. Documentation, Deployment & Support

• Create detailed technical specifications, data flow diagrams, and integration documents.
• Support production deployments using CI/CD tools and version control (Git).
• Provide post-launch support, debugging, and enhancements.

Required Skills & Qualifications

• 5–8 years of hands-on experience as a Salesforce Marketing Cloud Developer.
• Expertise in:
  • AMPscript, SSJS (Server-Side JavaScript)
  • SQL & Data Extensions
  • Journey Builder & Automation Studio
  • Email Studio, Mobile Studio (SMS/Push), and Cloud Pages
• Strong understanding of data modeling, segmentation, and marketing automation strategies.
• Experience with APIs, Marketing Cloud Connect, and CRM integrations.
• Ability to troubleshoot email rendering, deliverability, and personalization issues.

Preferred Qualifications

• Salesforce certifications such as:
  • Marketing Cloud Email Specialist
  • Marketing Cloud Developer (highly preferred)
  • Administrator or App Builder (nice to have)
• Experience in HTML/CSS for responsive email design.
• Experience working in Agile/Scrum environments.
• Exposure to CDP, Personalization/Interaction Studio, or Marketing Cloud Intelligence is a plus.