Martech / CRM Specialist (NCS/Job/ 3228)

Key Responsibilities:

• Manage and optimize CRM platforms to support marketing, sales, and customer engagement initiatives.

• Implement and integrate martech tools (marketing automation, CDP, analytics, campaign management).

• Design and execute customer lifecycle, segmentation, and personalization strategies.

• Work closely with marketing, sales, and IT teams to align CRM capabilities with business goals.

• Ensure data quality, governance, and compliance across CRM and martech systems.

• Build and monitor campaign performance dashboards and customer insights.

• Support automation of marketing workflows and lead management processes.

• Drive continuous improvement in customer experience through technology and analytics.

• Required Skills & Qualifications:

• 10–12 years of experience in CRM and marketing technology roles.

• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, etc.).

• Experience with marketing automation and martech stack integration.

• Strong understanding of customer data management, segmentation, and campaign orchestration.

• Knowledge of data analytics, reporting, and customer journey optimization.

• Ability to collaborate with cross-functional teams and translate business needs into technical solutions.