Local Marcom (NCS/Job/ 3877)
Job Skills
Job Description
1. Content Localization
• Localize global marketing materials for Indian market requirements
• Adapt brochures, web content, videos, seminar materials, and sales tools
• Coordinate with HQ marketing teams to ensure content availability
• Manage translation and localization projects
2. Digital Content Creation
• Create and edit marketing content including brochures, website and social media assets
• Develop visual content for campaigns and engagement activities
• Maintain consistency with branding guidelines
3. Digital Marketing
• Initially support HQ-led website maintenance and optimization, incorporating local requirements, and progressively building local ownership
• Co-develop and manage landing pages and digital campaigns with HQ, with a gradual transition towards locally driven initiatives
• Support webinar planning and execution in coordination with HQ, moving towards greater local initiative over time
• Monitor and analyze digital performance metrics, contributing insights to strengthen local capabilities
4. Marketing Campaign Management
• Initially execute marketing campaigns under HQ direction, progressively taking a more proactive role in local planning and execution
• Coordinate exhibitions, seminars and workshops led by the local HTIN team, providing support through digital promotion (e.g. website announcements and post-event visibility), customer data management, and CRM integration
• Support product launches in alignment with HQ, evolving towards locally initiated activities
• Develop customer engagement programs, transitioning from HQ-supported to locally driven initiatives
5. Lead Management & Salesforce Coordination
• Manage marketing-generated leads
• Ensure lead tracking through Salesforce
• Generate KPI reports and dashboards
• Analyse lead conversion and performance trends
Indicative Performance Measures
Year 1: Content localization, webinars, exhibitions, website updates, LinkedIn engagement
Year 2+: MQL, conversion rate, campaign ROI, pipeline contribution, sales growth contribution
Person Specification – Essential Requirements Unless Stated
Experience
• 5-8 years experience in B2B marketing • Scientific instruments, life science, industrial technology or high-tech industries preferred such as Thermofisher , Shimadzu, Agilent, Waters, Perkin Elmer, Bruker, Zeiss, Malvern , Panalytical
Experience as Marcom Specialist • Experience in digital marketing and content management • Experience working with multinational organizations
Skills
• Content development • Digital marketing • Event management • Salesforce / CRM
Desired Digital Skills
We are looking for a hands-on marketer who is capable of creating content, not only coordinating activities. Experience using AI tools to improve content creation, localization.
Essential
PowerPoint, Excel, Word, Canva
Preferred
Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Express
Strongly Preferred
Video editing, Social media content creation, AI-assisted content creation, Basic website content management
