Global Digital Account Manager (SAP Marketing & BD) (NCS/Job/ 2660)

SAP Global Communication & Stakeholder Engagement

• Act as the primary communication bridge between Incture and SAP global/regional teams (SAP Labs, Industry & Solution Units, Partner Management, and GTM teams).
• Manage global stakeholder communications — updates, newsletters, success stories, and joint achievements.
• Coordinate internal messaging with SAP Partner Managers, GTM Leads, and Marketing counterparts.
• Create and maintain a stakeholder communication map (who to engage, frequency, topics, preferred channels).
• Support strategic alignment meetings, QBRs, and joint planning sessions with SAP.

2. Digital Marketing & Brand Visibility

• Design and execute digital campaigns to highlight Incture’s SAP partnership, co-innovation stories, and customer success.
• Manage presence across LinkedIn, SAP Store, SAP Partner Portal, SAP Community, and SAP events (e.g., Sapphire, TechEd).

3. Account Coordination & Campaign Management

• Partner with SAP Account Lead / Practice Head to plan joint GTM campaigns, webinars, and regional events.
• Develop campaign calendars aligned with SAP’s global initiatives and product launches.
• Ensure timely follow-up on campaign leads and opportunities.
• Support sales enablement with communication kits, internal newsletters, and pitch decks summarizing SAP updates.

4. Outreach & Engagement Activities

• Re-engage with SAP stakeholders through LinkedIn, mailers, and event participation.
• Send appreciation and congratulatory messages to SAP and customer stakeholders on key milestones.
• Identify SAP global events, webinars, and community initiatives to increase Incture’s visibility.
• Participate in SAP meetings and initiatives to build relationships and strengthen brand presence.

Ideal Profile

• 7–12 years of experience in marketing communication, digital marketing, or partner/alliance management, preferably in the SAP or enterprise software ecosystem.
• Strong experience using Business Development Tools/ Marketing Tools.
• Good PPT Skills using AI Tools (Canva or similar tools).
• Strong understanding of SAP’s partner programs, GTM models, and marketing channels.
• Proven skills in storytelling, campaign management, and stakeholder communication.
• Excellent interpersonal, coordination, and writing skills.
• Experience working in a matrix environment across multiple regions and functions.
• Creative thinker with strong analytical and follow-up capabilities.

Key Performance Indicators (KPIs)

• Growth in SAP stakeholder engagement and communication touchpoints.
• Number of joint SAP campaigns or events executed per quarter.
• Timely delivery and quality of content assets and marketing collateral.
• Contribution to pipeline creation and awareness through improved communication and engagement.