Product Marketing Executive (Kar Job 206)

1. Product Marketing Executive (SaaS / AI)

Designation: Product Marketing Executive
Department: Product Marketing / Growth
Experience: 1-2 years
CTC: Uptil 8 lpa
Location: Gurgaon
Working Days: Mon–Fri
Interview Rounds: 2–3

✅ Must Have:

• Experience in Product Marketing / Growth roles (1–2 years)

• Prior exposure to SaaS / Product-based company (Mandatory)

• Strong understanding of digital marketing funnels & growth strategies

• Hands-on experience with Google Analytics, CRM tools, and email marketing tools

• Strong copywriting & communication skills

• Data-driven mindset with ability to analyze campaigns and optimize performance

• Understanding of user acquisition, engagement & retention strategies

🎯 Key Responsibilities:

• Own product positioning and messaging across different customer segments

• Plan and execute marketing campaigns for user acquisition and product adoption

• Create high-converting ad copies, landing pages, emails, and social content

• Optimize conversion funnels, user journeys, and campaign ROI

• Analyze user behavior, funnels, and performance metrics

• Collaborate with product team for feature launches and go-to-market strategies

• Conduct competitor analysis and market research

• Support sales and customer success teams with product narratives

• Work on website and funnel optimization (CRO)

📌 Good to Have:

• Experience with Meta Ads / Google Ads

• Familiarity with marketing automation tools

• Understanding of Conversion Rate Optimization (CRO)

• Interest or experience in AI-based products

⭐ Why Join Us?

• Opportunity to work on a fast-growing AI/SaaS product

• Exposure to end-to-end product + growth + performance marketing

• High ownership with direct impact on business growth

• Work closely with founders and core team