Brand and Content Specialist (Hea Job/ 296)

Brand and Content Specialist
Location: Onsite, Bengaluru, India
Experience: 3–4 years
 

Office Location: Bangalore

Work type: Onsite

Working window: 9:00 am to 6:00 pm, Mon to Sat

 

 

Role Overview

The company is looking for an Brand and Content Specialist to build and scale our brand across digital channels, tell powerful stories of impact, and grow a community around accessible assistive technology.

This role combines storytelling, performance marketing, and community building to drive awareness, leads, and engagement for a high-impact health-tech brand.

 

Key Responsibilities

• Brand Storytelling: Turn everyday patient, partner, and product moments into compelling stories aligned with our brand narrative and promise. Identify, capture, and present story-worthy moments that communicate the company’s  purpose, innovation, and impact.
• Copywriting: Write high-conversion copy for ads, landing pages, emailers, video scripts, and sales/marketing collateral.
• Performance Marketing: Own and optimise paid campaigns across Meta, LinkedIn, and Google Ads to drive qualified leads and measurable growth.
• Community Building: Build and manage online and offline communities through engaging content, virtual activities, and in-person meetups.
• Performance Optimising: Track key metrics (reach, engagement, leads, CAC, conversion) and run experiments to improve performance.
• Cross-functional Collaboration: Collaborate with leadership, clinical, sales, and product teams to ensure consistent messaging across touchpoints.

Must-Have Skills & Experience

• Strong storytelling and copywriting skills across short-form and long-form formats.
• 3–4 years of experience in digital marketing/growth /performance marketing roles (startup or health-tech experience is a plus).
• Hands-on experience managing Meta, LinkedIn, and Google ad accounts end-to-end.
• Solid understanding of marketing funnels, lead generation, and data-driven optimisation.
• Experience in community building or managing engaged online audiences.
• Self-starter mindset, comfort with ownership, and ability to work in a fast-moving environment.