MPD-Acute Mass therapy (Des Job/ 35)

Sun Pharmaceutical Industries Ltd.

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be
responsible for developing and executing strategic BTL marketing plans for big and focus brands assigned to the
retail team. The role requires a deep understanding of Retail/ Chemists/GT/MT/E-com ecosystem as well as
HCP/ consumer/stakeholder insights. Strong point of sales activation understanding, Rx demand generation
levers and good campaign management skills, and the ability to collaborate with cross-functional teams and
external agencies. The ideal candidate should have a proven track record in OTC/pharmaceutical marketing,
excellent communication skills, and a growth mindset. Zero to 10X scale up will be added advantage.

Responsibilities:

Develop and execute strategic marketing plans for assigned brands, aligning with the overall
business objectives of gaining market share for Sun Brands
 Drive Big & Focus Rx brand’s growth at point of sale, chemists outlets.
 Create and effectively drive the detailing of Rx brands at chemist level
 Engage and drive positive support from chemist with the help of trade marketing & other
stakeholders.
 Translate retail/chemists/HCP/consumer/stakeholder insights into effective marketing
campaigns and initiatives
 Collaborate with internal teams and external agencies to develop and implement impactful
marketing campaigns across various channels (including Retail, Chemists, Hospitals etc)
 Monitor and measure campaign performance, making data-driven adjustments to optimize
results
 Collaborate with sales teams to align field-level activities with sales strategies and goals
 Monitor the effectiveness of field-level activities programs and provide recommendations for
continuous improvement
 Analyze marketing performance data and generate insights to optimize future marketing
initiatives
 Collaborate with business development teams to build business cases for future products and
initiatives
 Stay updated on industry trends, competitor activities, and market dynamics to inform strategic
decision-making
 Build and maintain strong relationships with multiple stakeholders, including internal teams,
external agencies, key chemists , retailers and other relevant stakeholders
 Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to
ensure effective progress and alignment with overall business objectives

Skill Requirements:

Strong strategic thinking and analytical skills, with the ability to translate insights into actionable
marketing plans
 Experience in developing and executing marketing campaigns across various channels, including digital
platforms
 Knowledge of performance marketing and ability to measure and analyze marketing ROI
 Excellent communication and presentation skills, with the ability to influence and collaborate with
internal and external stakeholders
 Strong project management skills, with the ability to manage multiple projects and meet deadlines
 Familiarity with pharmaceutical marketing regulations and compliance guidelines
 Proficiency in using marketing tools and software as well as strong EXCEL & PPT skills.
 Ability to adapt to a fast-paced and dynamic environment
 Strong leadership abilities and a collaborative mindset
 Team building, performance management, people development, coaching abilities

Internal Interactions (within the organization) Yes
External Interactions (outside the organization) Yes
Geographical Scope Pan India
Financial Accountability (cost/revenue with
exclusive authority)

Job Requirements

Educational Qualification B Pharma + MBA in Marketing
Specific Certification NA
Experience 10+ years of experience in marketing roles within the

OTC/FMCG/ pharmaceutical industry.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work
performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing
herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or
other duties commensurate with the experience and background of incumbent(s).