Marketing Manager-Diabetic Task Force (Des Job/ 36)
Job Skills
Job Description
Job description for the role of Marketing Manager – Diabetic Task Force (Insulin & Injectables Division):
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Job Title: Marketing Manager – Diabetic Task Force (Insulin & Injectable Division)
Department: Marketing / Pharmaceutical Division
Reporting To: General Manager – Marketing / Business Head
Location: [Specify City / Corporate Office]
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Job Purpose:
To lead the strategic marketing initiatives for the Diabetic Care portfolio, focusing on Insulin and Injectable products, by developing brand strategies, market expansion plans, and promotional activities to achieve business objectives and strengthen the organization’s position in the diabetes segment.
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Key Responsibilities:
Brand Strategy & Positioning:
Develop and implement effective marketing strategies for Insulin and Injectable brands to drive market share, brand recall, and sales growth.
Market Analysis:
Conduct in-depth analysis of diabetes therapy trends, competitors, customer behavior, and market potential to identify growth opportunities.
Product Lifecycle Management:
Oversee the entire product lifecycle—from launch to maturity—ensuring continuous performance tracking and innovation in promotional tactics.
New Product Launches:
Plan and execute successful launches of new Insulin or Injectable products, including positioning, messaging, and promotional campaigns.
Promotional Strategy:
Design and implement scientifically driven marketing campaigns, visual aids, digital content, CME programs, and engagement plans for healthcare professionals (HCPs).
KOL (Key Opinion Leader) Engagement:
Build and maintain strong relationships with top diabetologists, endocrinologists, and medical experts to enhance product advocacy.
Cross-functional Collaboration:
Coordinate closely with the sales, medical affairs, regulatory, and supply chain teams to ensure seamless execution of marketing strategies.
Sales Team Support & Training:
Develop communication materials, product manuals, and conduct training programs for field teams to enhance product knowledge and marketing effectiveness.
Budget & ROI Management:
Prepare annual marketing budgets, monitor expenditure, and ensure optimal ROI on marketing initiatives.
Digital & Patient Engagement:
Integrate patient awareness and education programs using digital platforms and social media to enhance therapy adherence and brand trust.
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Key Performance Indicators (KPIs):
Market share growth in Insulin & Injectable segment
Achievement of brand sales targets
Successful product launches and campaign effectiveness
KOL engagement and retention metrics
ROI on marketing spends
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Qualifications & Experience:
Education: B.Pharm / M.Pharm / B.Sc. (Life Sciences) with MBA/PGDM in Marketing preferred.
Experience: Minimum 8–12 years of pharmaceutical marketing experience, with at least 3–5 years in Diabetes / Insulin / Injectable segment.
Skills Required:
In-depth understanding of diabetes therapy and injectable markets
Strategic marketing planning and execution skills
Excellent communication and presentation skills
Strong analytical and leadership capabilities
Experience in KOL management and digital marketing
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Competencies:
Strategic Thinking & Business Acumen
Team Leadership & Collaboration
Innovation & Scientific Orientation
Decision Making & Problem Solving
Excellent Interpersonal & Networking Skills
