ASSISTANT MANAGER -Marketing (BMC Job 488)

Senior Manager – Marketing

Experience: 10–12 Years
Salary: ₹18 LPA
Location: Delhi

Job Summary:

The Senior Manager – Marketing will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive business growth, and support sales objectives. The role requires strong leadership, analytical ability, and experience in both traditional and digital marketing channels.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business goals.

• Plan and execute brand-building, product promotion, and customer engagement campaigns.

• Manage ATL & BTL activities, events, exhibitions, and trade shows.

• Lead digital marketing initiatives including SEO, SEM, social media, and email marketing.

• Conduct market research to identify trends, competitor activities, and new business opportunities.

• Collaborate with sales, product development, and management teams to ensure cohesive messaging.

• Manage marketing budgets and ensure ROI-driven execution.

• Supervise creative development of marketing materials, advertisements, and content.

• Build and mentor a high-performing marketing team.

• Track performance metrics and prepare marketing reports for management review.

Desired Candidate Profile:

• MBA / PGDM in Marketing or related field.

• 10–12 years of experience in strategic and operational marketing, preferably in a manufacturing, automotive, or engineering domain.

• Strong knowledge of brand management, market analysis, and digital marketing tools.

• Excellent communication, presentation, and leadership skills.

• Proficiency in CRM and marketing automation platforms is an advantage.